Video
Video gives up to 95 % brand recognition compared to only 10 % from text-based ads. Further, video also boosts conversions with 20 %. Nielsen studies show that more than 70 % of consumers today uses recommendations from creators when taking a decision to buy or not. It’s clear that video marketing is a new massive force you need to understand and excel in.
We are experts in creating short-form video for your brand and executing it through a cross platform strategy mapped to your selected target audience. In average our video campaigns ensures a 3-5 minutes brand engagement which is unique compared to the traditional TVC format.
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Advanced video marketing engine
We love data and thereby we work with creative agility in all our campaigns – this means that we adjust and optimize not only our media spend and placement but also the creative assets in the campaign 24/7. This is done through our advanced video marketing engine where A/B split tests are always in the DNA of our campaigns. Our video marketing KPIs are impressive – with a +75 % VTR and a CTR between 1-2 % in average we are market leading in our region.
The topics we work with when placing your ads are not only your target audience but especially also where we can find them and in which context we can find them. By doing to so we focus both on return of investment and return of engagement.
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Pre-rolls & ad placement
The fight for the consumer’ attention is more fierce than ever. 60 % of the Internet users have installed an ad-blocker which means they don’t see your messages or brand if you don’t re-invent your marketing strategy. We are a world-class agency within pre-rolls & ad placement and is ready to help you succeed in this new sphere.
With Gonzo Media’ Premium Network on YouTube you can make sure that your commercial will be placed within the target audience in a brand safe environment.
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Branded Entertainment
Creators today are superstars who influence culture at scale. When the creators speak their fans listen and take the desired action. Branded Entertainment is content with the same entertainment value as normal YouTube videos or media content and is created together with a brand. To ensure that the brand achieves an authentic expression in the campaign, it is key that the assigned influencer has the flexibility and freedom to tailor the message and communication to their own social media and channel universe – this creates a more honest communication and performs significantly better.
Creating tradition and telling stories are always at the heart of a campaign when implementing new habits for the consumer. Video at the left is a video we made for Oister together with one of the biggest creators in Denmark.
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IZIPIZI
This is the perfect platform if you want to reach men between 18-45, who have an interest in popular culture and gaming. It’s designed to thrive in a culture where a 3-second addition is what stands between success and failure in a digital world.
With a monthly reach above 400,000 the platforms IZIPIZI covers are our own Facebook, Instagram and YouTube channels as well on the native webpage.
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#GGFESTIVAL – a fun and engaging platform to kids
Through our YouTube and gaming festival you can get an immense appearance both offline and online.
More than 2,500 kids are attending with their parents for three days. On top of that the entire event is livestreamed to more than 90,000 following the fun and games which is going on. We offer brand appearance in the livestream as well the opportunity to sample your products at the venue.
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We love to discuss video marketing – if you want to lean more or get new video friends please reach out to us. Click here to get in touch