Cases

Method

Age

Platforms

Client: MobilePay

To break Gen Z’s old habit of paying by credit card only, we wanted to make using MobilePay more attractive and hereby contribute to forming a new habit. This resulted in a Christmas campaign of charity and a donation of 400.000 DKK to Julehjælpen.

Client: United International Pictures

With the release of the new movie in the Transformers franchise Bumblebee, UIP wanted to communicate to all the girls that this movie was for them and the cool girl Anna Briand, was chosen to recreate her own story and trailer with the cute car-robot

Client: Danish Safety Technology Authority / Sikkerhedsstyrelsen

Niki Topgaard and Alexander Husum made two great videos with a lot of special effects where they showed concrete recommendations to safety and, without raised fingers, how bad it can go if you are careless with fireworks.

Client: Coca-Cola

Coca-Cola wanted branded relevant entertainment for Danish teens. Gonzo Media delivered media knowledge, 6 hosts, cross-platform marketing, YouTube Analytics, user feedback and content sparring for the successful establishment of CokeTv in Denmark.

Client: Lenovo

Lenovo and Gonzo Media set out to tackle the problem with online bullying among young gamers by pranking five of the most popular Danish gaming YouTube influencers under the heading “Are You Good Enough?” referring as much to gaming skills as to good

Client: Flying Tiger Copenhagen

Flying Tiger Copenhagen and Gonzo Media teamed up with Samrita and utilized her unique drawing skills to do an involving DIY campaign.

Client: Børns Vilkår og Tryg Fonden

Børnetelefonen – a call-in counsel service for teenagers suffering from abuse, bullying etc. – wanted to increase awareness. Together with Gonzo Media, the service was center in two frank QnA videos with influencers Emilie Briting and Alexander Vraa.

Client: Lenovo

Lenovo wanted to create a campaign with focus on their gaming products and connect the brand to ESL Pro League.

Thus, Gonzo Media and Lenovo teamed up and created a Lenovo-powered YouTube livestream gameshow hosted by YouTube influencers.

Client: Lenovo

A value-adding and emotion-based campaign, based on yoga values; specifically to encourage curiosity and learning from each other. A cross-platform campaign involving influencers, subsite, campaign assets and identity and charity collaboration.

Client: Sony

Sony Mobile’s wanted a campaign to increase awareness of their launch of the new Xperia XZ2. Gonzo Media chose Lasse Vestergaard, Jaxstyle and Benny_1 to reach and engage the target group on different platforms.

Client: Ubisoft

Ubisoft and Gonzo Media wanted to tell the target group about the brand new Far Cry 5 release. The idea was to promote a game, without showing the game – but how do you do that?

Client: Oister

Oister struggled to engage young customers outside of its popular cinema commercials. Therefore, the brand went to Gonzo Media to test influencer marketing. The result was a compelling and engaging vlogging series with YouTube star Alexander Husum.

Client: Ellos

Ellos wanted a campaign for the +25 segment – who don’t follow YouTube vlogs. Gonzo Media developed “From Blogger to Vlogger”, where 4 bloggers were taught to YouTube, and viewers voted for their favourite, thus moving the target group to YouTube.

Client: Discovery Networks

Discovery Networks needed additional inventory for their PVN offering. The task was making sure that the seasonal fluctuations from partner websites didn’t limit sales. Thus, Gonzo Media provided a flexible distribution add-on, which surpassed KPIs.

Client: Danish Safety Technology Authority / Sikkerhedsstyrelsen

Gonzo Media designed a storyline together with two of Denmark’s most popular YouTube stars: Gex and Alexander Husum. But instead of warnings and raised fingers, Gex and Alexander Husum made two videos with a different approach.