Cases

Method

Age

Platforms

Client: Coca-Cola

Coca-Cola wanted branded relevant entertainment for Danish teens. Gonzo Media delivered media knowledge, 6 hosts, cross-platform marketing, YouTube Analytics, user feedback and content sparring for the successful establishment of CokeTv in Denmark.

Client: Discovery Networks

Discovery Networks needed additional inventory for their PVN offering. The task was making sure that the seasonal fluctuations from partner websites didn’t limit sales. Thus, Gonzo Media provided a flexible distribution add-on, which surpassed KPIs.

Client: Børns Vilkår og Tryg Fonden

Børnetelefonen – a call-in counsel service for teenagers suffering from abuse, bullying etc. – wanted to increase awareness. Together with Gonzo Media, the service was center in two frank QnA videos with influencers Emilie Briting and Alexander Vraa.

Client: Hendrick’s Gin

Gonzo Media helped Hans Just with digital planning and execution for the campaign World Cucumber Day for Hendrick’s Gin. The result was a timing focused media campaign, only exposing target audiences in moments, where they were inclined to get a G&T.

Client: Flying Tiger Copenhagen

Flying Tiger Copenhagen and Gonzo Media teamed up with Samrita and utilized her unique drawing skills to do an involving DIY campaign.

Client: Lenovo

Lenovo wanted to create a campaign with focus on their gaming products and connect the brand to ESL Pro League.

Thus, Gonzo Media and Lenovo teamed up and created a Lenovo-powered YouTube livestream gameshow hosted by YouTube influencers.

Client: Lenovo

A value-adding and emotion-based campaign, based on yoga values; specifically to encourage curiosity and learning from each other. A cross-platform campaign involving influencers, subsite, campaign assets and identity and charity collaboration.

Client: Sony

Sony Mobile’s wanted a campaign to increase awareness of their launch of the new Xperia XZ2. Gonzo Media chose Lasse Vestergaard, Jaxstyle and Benny_1 to reach and engage the target group on different platforms.

Client: Ubisoft

Ubisoft and Gonzo Media wanted to tell the target group about the brand new Far Cry 5 release. The idea was to promote a game, without showing the game – but how do you do that?

Client: Oister

Oister struggled to engage young customers outside of its popular cinema commercials. Therefore, the brand went to Gonzo Media to test influencer marketing. The result was a compelling and engaging vlogging series with YouTube star Alexander Husum.

Client: Ellos

Ellos wanted a campaign for the +25 segment – who don’t follow YouTube vlogs. Gonzo Media developed “From Blogger to Vlogger”, where 4 bloggers were taught to YouTube, and viewers voted for their favourite, thus moving the target group to YouTube.

Client: Lenovo

Lenovo and Gonzo Media set out to tackle the problem with online bullying among young gamers by pranking five of the most popular Danish gaming YouTube influencers under the heading “Are You Good Enough?” referring as much to gaming skills as to good

Client: Danish Safety Technology Authority / Sikkerhedsstyrelsen

Gonzo Media designed a storyline together with two of Denmark’s most popular YouTube stars: Gex and Alexander Husum. But instead of warnings and raised fingers, Gex and Alexander Husum made two videos with a different approach.