233K subscribers

383K monthly views



v30 70.8K views

Although only 27 years old, GEX is one of the grand old men of Danish YouTube. This gentleman gamer has built his popularity around an engaging and entertaining approach to gaming blockbuster titles as well as entering adulthood. His elegant style merged with a humorous and down-to-earth attitude provides a universe with room for everything from tech reviews and gaming experiences to important life topics and funny everyday accounts of tackling life as a grown-up and a house owner.

Target group

37% are 18-24 years old

31% are 25-34 years old


75% are boys

25% are girls


97% from Denmark

1% from U.S.A

1% from Sweden

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Selected cases

Client: Ubisoft

Ubisoft and Gonzo Media wanted to tell the target group about the brand new Far Cry 5 release. The idea was to promote a game, without showing the game – but how do you do that?

Client: Lenovo

Lenovo and Gonzo Media set out to tackle the problem with online bullying among young gamers by pranking five of the most popular Danish gaming YouTube influencers under the heading “Are You Good Enough?” referring as much to gaming skills as to good

Client: Danish Safety Technology Authority / Sikkerhedsstyrelsen

Gonzo Media designed a storyline together with two of Denmark’s most popular YouTube stars: Gex and Alexander Husum. But instead of warnings and raised fingers, Gex and Alexander Husum made two videos with a different approach.

Client: Lenovo

Lenovo wanted to create a campaign with focus on their gaming products and connect the brand to ESL Pro League.

Thus, Gonzo Media and Lenovo teamed up and created a Lenovo-powered YouTube livestream gameshow hosted by YouTube influencers.

Client: Coca-Cola

Coca-Cola wanted branded relevant entertainment for Danish teens. Gonzo Media delivered media knowledge, 6 hosts, cross-platform marketing, YouTube Analytics, user feedback and content sparring for the successful establishment of CokeTv in Denmark.

Do you want to know more?

Feel free to contact us at any time

Martin Wiinholt
CEO of Gonzo Media