News

Unge elsker reklamer på YouTube

Unge danske YouTube-seere har intet problem med sponsorerede samarbejder – tværtimod. Og så ser de allermest YouTube i weekenden. Det…

Winners of Native Advertising Awards 2018

Gonzo Media won four awards at Native Advertising Awards 2018. ‘Best use of Native Advertising on a Small Budget’ –…

Hver fjerde unge dansker er YouTube-kultfan

Ny undersøgelse af Gonzo Media giver det måske mest omfattende indblik ind i den danske YouTube-kultur. Mere end 41.500 besvarelser…

Gonzo Media shortlisted for 4 Native Advertising Awards

The work we did for Ubisoft, Flying Tiger Copenhagen and Lenovo has given us 4 shortlistings at Native Advertising Awards, held in Berlin in November. (ENG)

#GGfestival Summer 2018

Experience the wonders of the largest Danish social gaming and YouTube festival – and revisit the aftermovie of the 8th #GGfestival (DK).

Chocolate favourite TOMS is new main sponsor of #GGfestival

Sweet news for the guests of #GGfestival. Chocolate giant TOMS is the new main sponsor of the social gaming festival. Dansk Markedsføring reports. (DK)

YouTube and libraries collaborate to get more kids to read

Libraries take a new approach to get kids reading. Working together with YouTube stars has made thousands of kids visit the Danish libraries. (DK)

IGTV: Thoughts on Instagram’s Direct Hit on YouTube

What does the entrance of IGTV mean for YouTube and how does this affect native advertising. Martin Wiinholt – Gonzo Media CEO – gives his view. (ENG)

Husum first Danish channel to reach 300.000 subs

Alexander Husum is the biggest Danish YouTuber. He is first to reach 300.000 subscribers with a Danish channel. Read more about how he got there. (DK)

Bureaubiz: Talking influencer big business and authenticity

Bureaubiz writes about influencers in Denmark with focus on authenticity and big business – Gonzo Media, CEO Martin Wiinholt, provides perspective. (DK)

Young stars have become big business

Influencer marketing is growing exponentially. DR.dk investigates – and Martin Wiinholt provides some perspective for the reality on YouTube. (DK)

Dansk Markedsføring writes about our Relearn Life Campaign for Lenovo

The marketing media, Markedsføring, covers the Re-Learn Life campaign from Gonzo Media and Lenovo, where Danes are encouraged to rediscover curiosity. (DK)

How to YouTube: 3 Ground Rules for Native & Paid Advertising

YouTube is quickly becoming more important for advertiser. Martin Wiinholt gives 3 rules for how to mix your message with your audience. (ENG)

YouTube star Alexander Siniora successful with clothing line

Aarhus native Alexander Siniora is not only popular on YouTube. He is also a business man – having successfully launched his own clothing line. (DK)

The reason for fan-centric marketing taking over from linear marketing

Fan-centric content – based on data insights and behavior patterns – engages the audience in ways linear marketing cannot. Martin Wiinholt explains. (DK)